Last year CUNA (with generous assistance from CUNA Mutual and CO-OP Financial Services) submitted an application for a “.creditunion” top level domain. Top level domains are the designations added to the right side of website addresses, like “.com,” “.org,” and “.coop.” CUNA is in the last stages of securing the necessary approvals, and we expect the domain to be ready to go live by early 2014.
Thousands of top level domains are about to come online, such as “.bank,” .”insure,” “.AIG,” “.Chevy,” and “.doctor.” This could fundamentally change the way people find things on the Internet. In this regard, the “.creditunion” domain may provide enhanced opportunities for credit unions to market products and services to their members and local communities. More information on the domain and CUNA’s reasons for securing it can be found here. [link to NewsNow story or press release]
We would appreciate your feedback on how your credit union might want to use the domain. This information will help guide CUNA as it plans to make the domain available to the credit union system. The survey below also allows your credit union to, on a preliminary, nonbinding basis, indicate the specific web addresses of interest (i.e., “CommunityCU.creditunion”). We appreciate your help as we bring this exciting new tool to the credit union system!
