AutoGuide.com Audience Survey: Enter to WIN a $500 Discount Tire Gift Certificate.

Thank you very much for your interest in our AutoGuide.com Audience Survey. Your responses will help us better understand how various Internet Web sites are used to share opinions and gather information when people are thinking about buying a new car or truck. We will be collating responses and in aggregate form only. Your identity and responses will be privacy protected and will not be used for purposes beyond this study.

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1. Name:

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2. Email Address:

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3. How old are you?

under 18

18-24

25-34

35-44

45-54

55+

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4. Are you:

Male

Female

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5. Education:

Grade 8 or less

Some High School

High School Graduate

Some College

College Graduate

Trade or Technical School

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6. Marital Status:

Single

Divorced/Separated

Married

Married with children

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7. Household Income:

less than 39k

40k-59k

60k-75k

76k-100k

100k-150k

over 150k

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8. Please indicate how many cars/trucks you own?

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9. How old is the vehicle that you drive most often?

less than 1 year

1-2 yrs

3-5 yrs

5-10 yrs

10+ yrs

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10. How likely are you to purchase a new vehicle in the next 6 months?

Definitely

Very likely

Somewhat likely

Probably not

Definitely not

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11. Have you used the Internet to research any of the following in the last 6 months? (Select all that apply)

New Vehicles

Pre-owned Vehicles

Purchase Financing

Lease Options

Insurance

Parts/Accessories, etc.

Other automotive products and services (please specify)

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12. On average, how frequently have you used or visited the following in the last 6 months?

	Daily	At least once a week	At least once a month	Less than once a month	Not at all
Facebook	Facebook Daily	Facebook At least once a week	Facebook At least once a month	Facebook Less than once a month	Facebook Not at all
YouTube	YouTube Daily	YouTube At least once a week	YouTube At least once a month	YouTube Less than once a month	YouTube Not at all
Twitter	Twitter Daily	Twitter At least once a week	Twitter At least once a month	Twitter Less than once a month	Twitter Not at all
Automotive discussion forums	Automotive discussion forums Daily	Automotive discussion forums At least once a week	Automotive discussion forums At least once a month	Automotive discussion forums Less than once a month	Automotive discussion forums Not at all
Automotive blogs	Automotive blogs Daily	Automotive blogs At least once a week	Automotive blogs At least once a month	Automotive blogs Less than once a month	Automotive blogs Not at all
General automotive portal sites (AutoGuide.com, Yahoo Autos etc.)	General automotive portal sites (AutoGuide.com, Yahoo Autos etc.) Daily	General automotive portal sites (AutoGuide.com, Yahoo Autos etc.) At least once a week	General automotive portal sites (AutoGuide.com, Yahoo Autos etc.) At least once a month	General automotive portal sites (AutoGuide.com, Yahoo Autos etc.) Less than once a month	General automotive portal sites (AutoGuide.com, Yahoo Autos etc.) Not at all
Used vehicle listing sites (Auto Trader, eBay, etc.)	Used vehicle listing sites (Auto Trader, eBay, etc.) Daily	Used vehicle listing sites (Auto Trader, eBay, etc.) At least once a week	Used vehicle listing sites (Auto Trader, eBay, etc.) At least once a month	Used vehicle listing sites (Auto Trader, eBay, etc.) Less than once a month	Used vehicle listing sites (Auto Trader, eBay, etc.) Not at all
Consumer review/rating sites (Kelly Blue Book, Lemonaid, etc.)	Consumer review/rating sites (Kelly Blue Book, Lemonaid, etc.) Daily	Consumer review/rating sites (Kelly Blue Book, Lemonaid, etc.) At least once a week	Consumer review/rating sites (Kelly Blue Book, Lemonaid, etc.) At least once a month	Consumer review/rating sites (Kelly Blue Book, Lemonaid, etc.) Less than once a month	Consumer review/rating sites (Kelly Blue Book, Lemonaid, etc.) Not at all
Vehicle manufacturer sites (Toyota.com, Chevrolet.com, etc.)	Vehicle manufacturer sites (Toyota.com, Chevrolet.com, etc.) Daily	Vehicle manufacturer sites (Toyota.com, Chevrolet.com, etc.) At least once a week	Vehicle manufacturer sites (Toyota.com, Chevrolet.com, etc.) At least once a month	Vehicle manufacturer sites (Toyota.com, Chevrolet.com, etc.) Less than once a month	Vehicle manufacturer sites (Toyota.com, Chevrolet.com, etc.) Not at all
Magazine Web sites	Magazine Web sites Daily	Magazine Web sites At least once a week	Magazine Web sites At least once a month	Magazine Web sites Less than once a month	Magazine Web sites Not at all

Other automotive related sites

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13. How likely are you to rely on each of the following information sources when shopping for a vehicle?

	Definitely	Very likely	Somewhat likely	Not likely	Definitely not
Professional rating services and sites (i.e. Consumer Reports)	Professional rating services and sites (i.e. Consumer Reports) Definitely	Professional rating services and sites (i.e. Consumer Reports) Very likely	Professional rating services and sites (i.e. Consumer Reports) Somewhat likely	Professional rating services and sites (i.e. Consumer Reports) Not likely	Professional rating services and sites (i.e. Consumer Reports) Definitely not
User-generated consumer review/rating sites	User-generated consumer review/rating sites Definitely	User-generated consumer review/rating sites Very likely	User-generated consumer review/rating sites Somewhat likely	User-generated consumer review/rating sites Not likely	User-generated consumer review/rating sites Definitely not
User recommendations on automotive forums	User recommendations on automotive forums Definitely	User recommendations on automotive forums Very likely	User recommendations on automotive forums Somewhat likely	User recommendations on automotive forums Not likely	User recommendations on automotive forums Definitely not
Editor recommendations on automotive blogs	Editor recommendations on automotive blogs Definitely	Editor recommendations on automotive blogs Very likely	Editor recommendations on automotive blogs Somewhat likely	Editor recommendations on automotive blogs Not likely	Editor recommendations on automotive blogs Definitely not
Professional auto journalist reviews	Professional auto journalist reviews Definitely	Professional auto journalist reviews Very likely	Professional auto journalist reviews Somewhat likely	Professional auto journalist reviews Not likely	Professional auto journalist reviews Definitely not
Friend recommendations on Facebook	Friend recommendations on Facebook Definitely	Friend recommendations on Facebook Very likely	Friend recommendations on Facebook Somewhat likely	Friend recommendations on Facebook Not likely	Friend recommendations on Facebook Definitely not
User recommendations on Twitter	User recommendations on Twitter Definitely	User recommendations on Twitter Very likely	User recommendations on Twitter Somewhat likely	User recommendations on Twitter Not likely	User recommendations on Twitter Definitely not
User recommendations on YouTube	User recommendations on YouTube Definitely	User recommendations on YouTube Very likely	User recommendations on YouTube Somewhat likely	User recommendations on YouTube Not likely	User recommendations on YouTube Definitely not
Friends recommendations on MySpace	Friends recommendations on MySpace Definitely	Friends recommendations on MySpace Very likely	Friends recommendations on MySpace Somewhat likely	Friends recommendations on MySpace Not likely	Friends recommendations on MySpace Definitely not
Manufacturer Web sites	Manufacturer Web sites Definitely	Manufacturer Web sites Very likely	Manufacturer Web sites Somewhat likely	Manufacturer Web sites Not likely	Manufacturer Web sites Definitely not
Online advertising	Online advertising Definitely	Online advertising Very likely	Online advertising Somewhat likely	Online advertising Not likely	Online advertising Definitely not
Search engines	Search engines Definitely	Search engines Very likely	Search engines Somewhat likely	Search engines Not likely	Search engines Definitely not
Online directories	Online directories Definitely	Online directories Very likely	Online directories Somewhat likely	Online directories Not likely	Online directories Definitely not
Print Advertising	Print Advertising Definitely	Print Advertising Very likely	Print Advertising Somewhat likely	Print Advertising Not likely	Print Advertising Definitely not
Dealerships	Dealerships Definitely	Dealerships Very likely	Dealerships Somewhat likely	Dealerships Not likely	Dealerships Definitely not
Test drives	Test drives Definitely	Test drives Very likely	Test drives Somewhat likely	Test drives Not likely	Test drives Definitely not
Family/Friends	Family/Friends Definitely	Family/Friends Very likely	Family/Friends Somewhat likely	Family/Friends Not likely	Family/Friends Definitely not

Other (please specify)

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14. How important do you think each of the following would be in your personal automotive purchase decisions?

	Most important	Very important	Somewhat important	Not very important	Not important at all
Technical product and performance specifications	Technical product and performance specifications Most important	Technical product and performance specifications Very important	Technical product and performance specifications Somewhat important	Technical product and performance specifications Not very important	Technical product and performance specifications Not important at all
Price Offers/Discounts	Price Offers/Discounts Most important	Price Offers/Discounts Very important	Price Offers/Discounts Somewhat important	Price Offers/Discounts Not very important	Price Offers/Discounts Not important at all
Manufacturer brand name	Manufacturer brand name Most important	Manufacturer brand name Very important	Manufacturer brand name Somewhat important	Manufacturer brand name Not very important	Manufacturer brand name Not important at all
Purchase or lease options	Purchase or lease options Most important	Purchase or lease options Very important	Purchase or lease options Somewhat important	Purchase or lease options Not very important	Purchase or lease options Not important at all
Purchase financing and lease rates	Purchase financing and lease rates Most important	Purchase financing and lease rates Very important	Purchase financing and lease rates Somewhat important	Purchase financing and lease rates Not very important	Purchase financing and lease rates Not important at all
Independent expert opinions	Independent expert opinions Most important	Independent expert opinions Very important	Independent expert opinions Somewhat important	Independent expert opinions Not very important	Independent expert opinions Not important at all
Vehicle rating sites	Vehicle rating sites Most important	Vehicle rating sites Very important	Vehicle rating sites Somewhat important	Vehicle rating sites Not very important	Vehicle rating sites Not important at all
Owner experiences described in forums	Owner experiences described in forums Most important	Owner experiences described in forums Very important	Owner experiences described in forums Somewhat important	Owner experiences described in forums Not very important	Owner experiences described in forums Not important at all
Consumer opinions and recommendations on forums	Consumer opinions and recommendations on forums Most important	Consumer opinions and recommendations on forums Very important	Consumer opinions and recommendations on forums Somewhat important	Consumer opinions and recommendations on forums Not very important	Consumer opinions and recommendations on forums Not important at all
Consumer opinions and recommendations on blogs	Consumer opinions and recommendations on blogs Most important	Consumer opinions and recommendations on blogs Very important	Consumer opinions and recommendations on blogs Somewhat important	Consumer opinions and recommendations on blogs Not very important	Consumer opinions and recommendations on blogs Not important at all
Consumer opinions and recommendations on Facebook	Consumer opinions and recommendations on Facebook Most important	Consumer opinions and recommendations on Facebook Very important	Consumer opinions and recommendations on Facebook Somewhat important	Consumer opinions and recommendations on Facebook Not very important	Consumer opinions and recommendations on Facebook Not important at all
Consumer opinions and recommendations on Twitter	Consumer opinions and recommendations on Twitter Most important	Consumer opinions and recommendations on Twitter Very important	Consumer opinions and recommendations on Twitter Somewhat important	Consumer opinions and recommendations on Twitter Not very important	Consumer opinions and recommendations on Twitter Not important at all
Consumer opinions and recommendations on YouTube	Consumer opinions and recommendations on YouTube Most important	Consumer opinions and recommendations on YouTube Very important	Consumer opinions and recommendations on YouTube Somewhat important	Consumer opinions and recommendations on YouTube Not very important	Consumer opinions and recommendations on YouTube Not important at all
Consumer opinions and recommendations on other social media sites	Consumer opinions and recommendations on other social media sites Most important	Consumer opinions and recommendations on other social media sites Very important	Consumer opinions and recommendations on other social media sites Somewhat important	Consumer opinions and recommendations on other social media sites Not very important	Consumer opinions and recommendations on other social media sites Not important at all
Local dealership reputation	Local dealership reputation Most important	Local dealership reputation Very important	Local dealership reputation Somewhat important	Local dealership reputation Not very important	Local dealership reputation Not important at all

Other (please specify)

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15. Which of the following online "social" shopping activities do you engage in? (select all that apply)

Reading blogs where products are discussed

Posting on blogs and engaging in dialog

Getting an online referral from a friend

Visiting forum communities and reading posts

Posting on forums and engaging in dialog

"Liking" a company or vehicle on Facebook

"Following" a company or vehicle brand on Twitter

Using search engines to locate information sources (Google, Bing, Yelp, Yahoo, Ask, AOL, etc.)

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16. Which statement best describes your knowledge and interest in cars and trucks?

I know a lot about cars and trucks and I consider myself to be an expert.

I am an enthusiast and I understand the differences between various makes and models.

I don't know a lot about cars but would like to learn more.

Cars and trucks are not a priority in my life so I don't spend much time learning about them.

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17. Which statement best describes the type of interaction you have when you visit various Web sites.

I like to share my views and opinions about automotive topics and products on Web sites.

I feel comfortable asking others for opinions and recommendations online but don't express my own thoughts very often.

I just prefer to read what others have to say and not get involved.